Branding Brilliance

9/2024

Tech: The Future of Promotional Products

In today's digital age, technology has become an integral part of our daily lives. From smartphones to laptops, we rely on these devices for everything from communication to entertainment. This makes tech-themed promotional products a fantastic choice for businesses looking to make a lasting impression.  

Why Tech Makes Great Promotional Items

1. Relevance: Tech products are universally relevant, making them a great choice for a diverse audience. Everyone, from tech-savvy individuals to those who are less familiar with technology, can appreciate a useful and functional tech item.
2. Functionality: Tech products are often highly functional, providing real value to recipients. This makes them more likely to be used and remembered, increasing brand visibility.
3. Customization: Most tech products can be customized with your company logo, branding, and messaging. This allows you to create unique, personalized items that reflect your brand identity.
4. Engagement: Tech products can be used to create interactive and engaging promotional campaigns. For example, you could host a contest or giveaway featuring a tech product or offer a discount code for a tech-related purchase.
5. Longevity: Tech products are often long-lasting, ensuring that your brand message will be seen and remembered for years to come.

Popular Tech Promotional Products

• Power banks: Keep devices charged on the go.
• Wireless earbuds: Enjoy hands-free listening.
• Laptop sleeves and cases: Protect devices from damage.
• Phone chargers: Keep devices powered up.
• Tech accessories: Cables, adapters, and other essential items.
• Smartwatches: Track fitness, receive notifications, and more.

By incorporating tech-themed promotional products into your marketing strategy, you can create memorable and impactful campaigns that resonate with your target audience.

3/2024

Spring into Sustainability: Eco-Friendly Promo Products for Your Brand

Spring is here! Flowers are blooming, birds are chirping, and it's the perfect time to refresh your promotional strategy. Why not embrace the season's spirit of renewal with eco-friendly promotional products?

At 3rd Coast Branding, we offer a wide range of sustainable options that are kind to the planet and leave a lasting impression on your customers:

Hydration Heroes: Reusable Water Bottles

Spring is a time for outdoor adventures, picnics in the park, and staying hydrated on the go. Promotional reusable water bottles are a win-win. They're a practical gift your customers will use and reuse, reducing single-use plastic waste. Plus, with a variety of styles, materials (like stainless steel or recycled plastic), and vibrant colors, you can find the perfect bottle to match your brand identity.

Blooming with Possibility: Branded Seed Packets

Spring is all about growth! Seed packets are a unique and eco-friendly promotional item that allows your customers to cultivate their own little piece of nature. We can customize the seed packet packaging with your logo and branding, creating a memorable keepsake that reminds them of your company every time they tend to their blossoming plants.

Sprout Your Brand Awareness: Organic Tote Bags

Tote bags are a promotional staple, and for good reason! They're practical, reusable, and offer ample branding space. This spring, consider opting for organic cotton tote bags. Made from eco-friendly materials and often featuring a natural aesthetic, these totes will resonate with customers who appreciate sustainability.

Beyond the Examples: A World of Sustainable Options

These are just a few ideas to get you started! We offer a wide range of other eco-friendly promotional products perfect for spring promotions, including:

• Eco-friendly pens made from recycled materials
• Bamboo phone stands
• Solar-powered phone chargers
• Compostable notebooks

Sustainable Swag Makes a Statement

By choosing eco-friendly promotional products, you're not just promoting your brand; you're demonstrating your commitment to environmental responsibility. This resonates with a growing segment of customers who value sustainability.

Ready to Bloom Your Brand this Spring?

Contact us today! Our team of experts will help you find the perfect eco-friendly promotional products to elevate your spring campaign and cultivate brand loyalty that blossoms all year long.

Let's make this spring a season of growth, for your brand and for our planet!

1/30/24

The Ultimate Guide to Choosing the Right Promotional Products for Your Brand

Promotional products are a powerful marketing tool that can help you increase brand awareness, boost sales, and build customer loyalty. But with so many different products to choose from, it can be tough to know where to start. That's why we've created this ultimate guide to choosing the right promotional products for your brand.

1. Define Your Goals - The first step is to define your marketing goals. What do you hope to achieve with your promotional products? Are you trying to increase brand awareness, generate leads, drive sales, or build customer loyalty? Once you know your goals, you can start to narrow down your choices.

2. Consider Your Target Audience - Who are you trying to reach with your promotional products? What are their interests and needs? Once you know your target audience, you can choose products that are relevant to them. For example, if you're targeting young professionals, you might want to consider branded tech accessories or water bottles.

3. Set Your Budget - Promotional products can range in price from a few cents to several dollars. It's important to set a budget before you start shopping so that you don't overspend. Once you know your budget, you can start to narrow down your choices.

4. Choose the Right Product - Once you've considered your goals, target audience, and budget, it's time to choose the right product. There are endless possibilities when it comes to promotional products, so take your time and choose something that is high-quality, relevant to your brand, and useful to your target audience.

5. Get Creative with Your Branding - Your promotional products are a blank canvas for your brand. Get creative with your branding to make your products stand out from the competition. You can use your logo, tagline, or even a custom design to make your products memorable.

6. Track Your Results - It's important to track the results of your promotional product campaign so that you can see what's working and what's not. You can track things like brand awareness, website traffic, and sales to see if your campaign is meeting your goals.

Here are some additional tips for choosing the right promotional products:

• Think about the season. If it's summer, you might want to consider branded sunglasses or tote bags. If it's winter, you might want to consider branded mugs or hats.
• Choose eco-friendly products. More and more people are looking for sustainable products. Choose eco-friendly products to show that your brand cares about the environment.
• Make sure your products are high-quality. You don't want to give away cheap, flimsy products that will reflect poorly on your brand. Choose high-quality products that will last.
• Get your products imprinted with your logo. This is a great way to increase brand awareness and make your products more memorable.

By following these tips, you can choose the right promotional products for your brand and achieve your marketing goals.

10.23.23

New promotional products for 2023

In addition to the classic promotional products listed in our previous blog, there are also a number of new and unique promotional products that are becoming popular in 2023. Here are a few examples:

• Plantable paper: Plantable paper is a type of paper that is embedded with wildflower seeds. When the paper is planted, the seeds will grow into wildflowers. Plantable paper can be used to make a variety of promotional products, such as business cards, calendars, and notebooks.

 

• Reusable food storage bags: Reusable food storage bags are a great way to reduce plastic waste. They can be used to store food in the refrigerator, freezer, or lunchbox. Reusable food storage bags are a great promotional product for eco-conscious consumers.

 

• Blue light blocking glasses: Blue light blocking glasses are a popular promotional product for people who work long hours in front of a computer screen. They help to reduce eye strain and fatigue.

 

• Air purifiers: Air purifiers are a great promotional product for people who live in areas with air pollution. They help to remove pollutants from the air, making it easier to breathe.

 

• Fitness trackers: Fitness trackers are a great promotional product for people who are health-conscious. They help people to track their fitness goals and progress.

When choosing promotional products, it is important to consider your target audience and your budget. You should also choose products that are high-quality and useful. And don't forget to personalize your promotional products with your brand name and logo.

10.4.2023

The best promotional products for 2023

Promotional products are a great way to get your brand name out there and increase brand awareness. They're also a fun and effective way to show your appreciation for customers and employees. But with so many different promotional products to choose from, it can be hard to know where to start.

Here are a few of the best promotional products for 2023:

• Water bottles: Water bottles are a classic promotional product that people use every day. They're also a great way to promote your brand in an eco-friendly way. Choose a water bottle that is durable, leak-proof, and easy to carry around.
• T-shirts: T-shirts are another popular promotional product that people love to receive. They're also a great way to show off your brand colors and logo. Choose a high-quality t-shirt that is made from a comfortable fabric.
• Pens: Pens are a useful and affordable promotional product that everyone can use. Choose a pen that is comfortable to hold and write with. And don't forget to personalize it with your brand name and logo.
• Mugs: Mugs are another popular promotional product that people use every day. They're a great way to start the day with a cup of coffee or tea, and they can also be used to display your brand logo. Choose a mug that is made from a durable material, such as ceramic or stainless steel.
• Tote bags: Tote bags are a versatile promotional product that can be used for shopping, carrying groceries, or even traveling. Choose a tote bag that is made from a sturdy material and that has a lot of space.

When choosing promotional products, it is important to consider your target audience and your budget. You should also choose products that are high-quality and useful. And don't forget to personalize your promotional products with your brand name and logo.

Deb Broemer, Creative Consultant and Owner, 3rd Coast Branding